Anonymous is an online concept store that deals exclusively in unbranded items.

Working with selected designers, I commission exclusive pieces created
specifically for Anonymous, intentionally removing both brand names and
shop labels.

The focus is placed on the object itself—how it is made, why it exists,
and how it can be used—allowing customers to choose based on substance
rather than brand recognition.

Through products and documented background stories, Anonymous explores
alternative ways of creating, presenting, and experiencing fashion.

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